TBST - Part 1 - Google AdWords Campaign

Designing Keywords -
A keyword phrase like “used widgets” can also draw visitors who search for the following terms:
- Used widget
- British used widgets
- Used widgets dealers
- Widgets used in making tractors
- Used tractor dealers

Phrase Matches -
Place your keywords inside quotation marks so that you limit the spread of your ad into unrelated areas.  The quotation marks tell Google not to add words in between what’s in the quoted phrase:
- The phrase “used widgets” will make your ad show up in search results for used widgets, old used widgets, used widget, and used widgets for sale.
- Your ad for “used widgets” won’t show up for searches for widgets used in making tractors or used tractor dealers.

Exact Matches -
The use of square brackets [ ] tells Google to match your keywords exactly before letting your ad appear. If your keyword is expressed as [used widgets] your ad will not appear if someone searches for:
-  Used widget
-  British used widgets
-  Used widget dealers

Modified Broad Matches -
You can add a plus sign before any of the words in your keyword phrase so that Google knows the word itself must be present in the search term, with some variation but without unrelated things.

If your keyword phrase becomes: +tinted +widgets, Google will show your ad when people look for:
-  Tinted widgets
-  British tinted widgets
-  Tinted widgets in Canada- Used tinted widgets in Britain